An overseas introduction meeting for Xianju waxberry products from Taizhou is held in Singapore. [Photo/taizhou.com.cn]

An overseas introduction meeting for Xianju waxberry products from Taizhou and an economic and trade exchange event took place in Singapore on April 23.

The event was attended by Singaporean officials, universities, top e-commerce platforms, enterprises, brand experts, and senior exhibition planners.

Hu Yan, chief representative of Taizhou's commerce office in Singapore (Southeast Asia), introduced the Xianju waxberry and highlighted Taizhou's investment environment, key industries, cultural and tourism resources, and culinary traditions.

Attendees had the opportunity to sample a variety of Xianju waxberry products from Zhejiang Xianxiang Agricultural Development Co, including waxberry pastries, juice, and wine. They provided feedback on enhancing product taste, marketing strategies, sales channels, and methods tailored for Singaporean and Southeast Asian markets.

During the event, companies from Taizhou and Singapore signed a cooperation agreement to export Xianju waxberry products to the Singaporean market.

Building on the success of the previous year's Xianju waxberry introduction meeting in Singapore, Taizhou's commerce office in Singapore (Southeast Asia) has conducted market research to assist Taizhou enterprises in expanding their overseas presence. This effort aims to establish Xianju waxberry as a globally recognized representative of agricultural heritage, enhancing Taizhou's international recognition and reputation.