Outdoor jackets are displayed at the outdoor sports-themed hall in the Sanmen High-speed Service Area. [Photo/taizhou.com.cn]

The first outdoor sports-themed hall in Taizhou's high-speed service area was inaugurated in the Sanmen Service Area on March 18.

Sanmen county, renowned for its outdoor jackets, has a comprehensive industry value chain and large industrial scale. The hall uniquely combines technology and design to offer an immersive experience of the county's outdoor jacket lifestyle.

Visitors can explore fabric technology and fashion design, gaining insights into Sanmen's outdoor jacket industry during brief stops at the service area.

The hall features Taizhou's smart manufacturing products and technologies like intelligent temperature-controlled outdoor jackets and graphene heating technology. By scanning a QR code, visitors can connect directly to the Sanmen smart manufacturing workshop to place online orders.

On the opening day, a fashion show on outdoor jackets designed by local enterprises captivated visitors and highlighted the blend of technology and fashion. Additionally, livestreaming activities on platforms like Douyin and Taobao featured local internet celebrities and corporate representatives promoting Sanmen's unique products.