A staff passes milk tea to a customer in a Guming store. [Photo/taizhou.com.cn]

Guming Holdings Co, headquartered in Taizhou, Zhejiang province, made its debut on the Hong Kong Stock Exchange to become Zhejiang's first listed tea company and China's third.

The journey began in 2010 in Daxi town of Wenling — a county-level city in Taizhou — where 26-year-old Wang Yun'an pushed a modified tricycle to sell milk tea at the price of five yuan ($0.69), which would later become a billion-yuan market disruption.

With a vision to offer affordable yet delicious tea drinks, Wang sourced premium ingredients like tea leaves, fresh fruits, and milk. After relentless research and experimentation, a refreshing fruit tea with a perfect blend of flavors emerged, captivating the locals and sparking word-of-mouth buzz.

Over the years, Wang and his partner continuously refined their offerings, focusing on quality and innovation. Their commitment to using high-quality tea leaves over artificial flavors and introducing new fruit teas to cater to health-conscious consumers solidified Guming's position as a market leader.

Expanding beyond Daxi town in 2013, Guming created a robust supply chain that deploys a self-delivery model and establishes processing facilities and warehouses nationwide. This forward-thinking approach ensured timely delivery of fresh ingredients to stores, maintaining product quality, and controlling costs effectively.

With success in regional markets, Guming started expanding into the national market. It continuously optimized its management systems and operational models and established a strict quality control system.

At this new starting point, Guming continues to uphold its founding principles of excellence and affordability as it charts a new chapter for its development.