Taizhou automotive product company sees remarkable growth in overseas markets

chinadaily.com.cn | Updated: 2024-09-02

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Tiantai Kaxinfeng Automotive Products Co in Taizhou, Zhejiang province, has reported a substantial surge in performance in the first half of this year, with a revenue of 27.87 million yuan ($3.92 million), an 89.8 percent increase year-on-year. The company's profits also skyrocketed by an impressive 307.6 percent.

Founded in 2011, Kaxinfeng specializes in manufacturing a range of cover products for vehicles such as cars, motorcycles, and boats. With annual orders exceeding 20 million, the company predominantly caters to overseas markets, serving clients across the globe.

In response to a saturated domestic market in 2014, General Manager Li Wubin made a strategic decision to pivot towards the more demanding European and North American markets.

"We established research and design teams to tailor products to the preferences of international customers while ensuring a continuous stream of innovative offerings," said Li.

Kaxinfeng recently produced a new product — a hail protection cover designed to shield vehicles from harsh weather conditions. Looking ahead, Li revealed plans to expand operations into Southeast Asia, aligning with both the company's growth strategy and the procurement needs of existing clients.