Consumers are generally satisfied with their shopping experience in Taizhou, East China's Zhejiang province, according to a survey.

The satisfaction rate among the city's residents toward consumption presently stands at 98.4 percent, according to a recent survey by the Taizhou branch of the National Statistics Bureau. The survey polled 471 people between March 8 and 13.

Specifically, 95.5 percent of the respondents are content with the city's consumption environment.

Consumers have been paying more attention to World Consumer Rights Day, which falls on March 15 annually. According to the survey, 94.9 percent of the respondents said that they had kept abreast of news related to this occassion, up from 51.6 percent in 2018.

In addition, 98.4 percent of the people surveyed said they are satisfied with the city's moves to protect consumer rights, with 46.5 percent saying that the city has seen "a great improvement" in this regard compared to two years ago.

About 30 percent of the respondents noted that their consumer rights were once infringed by problems including false advertising, inflated pricing and fake and poor quality goods, down from 54.7 percent in 2018.

When confronting such issues, most consumers would safeguard their legitimate rights and interests by means including negotiating with sellers and lodging complaints to related supervision authorities, said the survey.