Taizhou in East China's Zhejiang province recently unveiled a guideline to help college students find jobs and start businesses in the city.

According to the guideline, college students will be granted a monthly subsidy of up to 750 yuan ($115.38) for up to three years after they are employed by private companies.

Those engaged in flexible work in the city will have two thirds of their social insurance premium payments subsidized for up to three years.

In addition, enterprises will be given a one-time subsidy of 1,500 yuan for recruiting a fresh college graduate within this year. Private enterprises will also be granted a monthly salary subsidy of 1,000 yuan, 750 yuan and 500 yuan for hiring a fresh graduate with a master's degree, a graduate with a bachelor's degree and a junior college graduate respectively.

In terms of entrepreneurship support, college students who graduate from school within five years can apply for a start-up loan of up to 600,000 yuan within three years of starting their first business in Taizhou. They are also entitled to a one-time start-up subsidy worth 8,000 yuan as well as rent exemptions for a 300-square-meter office.

Ke Wanying, head of the municipal bureau of human resources and social security, said the authorities hope the incentives offered by the city will make Taizhou more attractive to college graduates from across the nation.