Taizhou in East China's Zhejiang province recently unveiled an action plan to boost consumption.

According to the plan, which contains 21 measures, the city will strive to bolster market vitality by helping individual businesses as well as small and micro enterprises weather the impact of the COVID-19 epidemic.

For example, subsidies will be given to commodity trading markets, catering service enterprises and individual businesses.

In addition, the city will release 150 million yuan ($23.07 million) worth of coupons to spur consumption in sectors including auto, catering and home appliances.

The local government also plans to further stimulate consumption in fields including sports, culture, tourism as well as services for elderly and infants. A special fund worth 25 million yuan will be set aside to boost consumption in the cultural and tourism sectors.

Efforts will also be made to explore the untapped market in rural areas, with more commercial complexes and supporting facilities including express delivery stations set to be built in villages and towns.