The front gate of the Dayin Bookmall located in Taizhou's Jiaojiang district. [Photo/WeChat account: tzfb001]

The new outlet of Dayin Bookmall in Taizhou's Jiaojiang district officially opened to readers on March 1, local media reported.

The 2,000-square-meter bookstore, part of a renowned bookstore chain based in Shanghai, has become instantly popular among locals after opening for trial operations on Feb 16.          

The expression "Dayin" literally means "to hide in a busy place". The chain currently has 13 brick-and-mortar bookstores and operates five public libraries.

The Taizhou outlet is located on Jiazhi Ancient Street and is the company's first store in East China's Zhejiang province.

The new outlet has a collection of nearly 50,000 books, including books on literature, philosophy, economics, history, geography and social sciences.

The bookstore also has a special reading area for children, with facilities such as tables and stools for children of all ages.

In addition, activities such as cultural salons and new book releases will be held in the multipurpose hall from time to time.

The bookstore is open from 9:30 am to 8:30 pm, and people can borrow up to 200 yuan in books at once with a library card, which has a one-year service fee of 199 yuan ($30.6). There is no charge if the borrowed books are returned within the loan period, which is up to 15 days, and they can be renewed once.

The interior of the Dayin Bookmall located in Taizhou's Jiaojiang district.  [Photo/WeChat account: tzfb001]