2 Taizhou cultural, tourism IPs designated provincial models

chinadaily.com.cn | Updated: 2021-01-28

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Shenxianju, a national 5A scenic spot in Xianju county, Taizou. [Photo/WeChat account: tzfb001]

Two intellectual properties (IP) in the cultural and tourism sectors in Taizhou were recently designated Zhejiang provincial demonstration models.

A total of 15 cultural and tourism IPs, including Liangzhu culture, made the list. The IP campaign comes as part of the provincial government's efforts to promote the integrated development of culture and tourism, as well as enhance brand building.

The two from Tazhou are Hehe Tiantai and Shenxianju.

Hehe Tiantai refers to the Tiantai Mountain, situated in the city's Tiantai county, which is considered to be the cradle of the Tiantai sect of Chinese Buddhism.

Founded in the Sui Dynasty (581-618), the Tiantai Sect is the first Buddhist sect from China and the only one named after a place in the eight major Buddhist sects.

Shenxainju is a national 5A scenic spot, China's top classification for tourism destinations, in Xianju county, Taizhou.

Shenxianju, which literally means "dwelling for immortals," covers a total area of 22.32 square kilometers, as well as features an intact ecosystem and geologic structure.

Numerous renowned films and TV dramas have filmed scenes at this attraction. They include film The Forbidden Kingdom starring Jet Li and Jackie Chan, as well as TV series like Demi-Gods and Semi-Devils.