Taizhou builds Hehe Culture performing arts brands

(chinadaily.com.cn) | Updated: 2019-01-23

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Stage play The Legend of Liu and Ruan, a fairy-tale love story, tells about how Liu Chen and Ruan Zhao meet two fairies while picking medicinal herbs and married them later. [Photo/taizhou.com.cn]

In order to deeply excavate Hehe Culture resources and build Hehe Culture performing arts brand, the Publicity Department of the Taizhou Municipal Committee jointly with Taizhou Broadcasting Station, Taizhou Federation of Literary and Art Circles and Tiantai county, created a series of fine performing artworks about Hehe Culture, such as a documentary film, Hehe holy land, and a stage play The two Hehe immortals.

The cartoon Little Mad Monk, jointed made by Tiantai county and CCTV won a special prize at the 2018 Asian Tourism-induced Film & TV Development Summit Forum, and Hehe Taizhou won a good documentary prize. Hundreds of film and television industry giants from 29 countries all over the world shared the charm of Taizhou's Hehe Culture at the international cultural event.


The 2018 Asian Tourism-induced Film & TV Art Week takes place from June 29 to Aug 1, 2018. [Photo/gmw.cn]

The city's animation film project about the mad monk has been listed in the 13th batch of projects of Zhejiang provincial cultural fine works support project. The film is currently in the medium term of production and is expected to be released next year.

Tiantai county has issued many policies to foster and expand the film and television cultural industry and enrich fine artistic creations since 2017, and accelerating the development of film and television culture industry is one of the key tasks in the 2018 work plan.

"We went to Shanghai Conservatory of Music in May and communicated on the creation of divertimento Hehe." Zhang Shurong, executive deputy director of the Hehe Office of Tiantai county said, and adding that the divertimento would express the spirit of Hehe Culture through vocal music, dance, poetry recitation and other artistic forms.

Tiantai county has built an exchange, exhibition and communication center of Hehe Culture – Hehe Culture creative street, gathering the film and television industry elites in Tiantai county. With the guidance of supporting policies, the street attracted more and more film and television cultural enterprises to settle in.

Tiantai county has introduced a total of 22 film and television cultural enterprises by the end of 2018, including ten new ones in 2018, and more than 35 films and television works filmed in Tiantai county. 


The cartoon Little Mad Monk, jointly made by Tiantai county and CCTV. [Photo/taizhou.com.cn]